Commercialization
Agency Pitch for New Business
In preparation for a new business pitch, our agency client sought to capture the authentic voices of schizophrenia patients, to incorporate into their presentation.
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Listening Use Cases
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Commercialization
Concept / Message Testing
As part of a new marketing effort, the pharmaceutical client sought to evaluate and refine draft advertisements with the goal of determining which concept was the most well received and uncover why
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Commercialization
Customer Journey Inflection Points
In preparation for launch for a new dermatologic treatment, our client sought to understand the condition through the eyes of the patient to better support and communicate with them
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Commercialization
Customer Stories
To support DTC marketing efforts, our client wished to better understand the Parkinson's Disease patient and care partner journey, along with their unmet needs, and identify individuals who would be interested in sharing their stories via video
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